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While Christmas is traditionally a time of the year to gather with friends and family, the festive season is also naturally all about giving. For many New Zealand families, stretching the budget to purchase gifts and share a special family meal can be out of reach.
The Warehouse Group is launching its annual ‘Be the Joy’ campaign in partnership with Women’s Refuge and Variety - The Children’s Charity, to help bring cheer to thousands of Kiwis living in hardship over the festive period. Additionally, The Warehouse Group is supporting Auckland City Mission at selected Auckland stores.
From now through to 14 December, customers shopping at all The Warehouse, Noel Leeming, Warehouse Stationery and Torpedo7 stores across Aotearoa can purchase a $10 gift tag in stores and online. For every $10 gift tag sold, The Warehouse Group will donate a $25 Santa Sack of gifts to a child in need through Variety.
The Warehouse stores nationwide are also collecting new, unwrapped gifts for their local Women’s Refuge shelter and for Auckland City Mission at selected Auckland stores.
Chief Store Operations Officer, Ian Carter says customers’ shopping at Christmas time often want to do something special for others.
“We’re so pleased to partner again with Women’s Refuge and Variety to help to bring joy to families going through a tough time over Christmas. Every year, we’re blown away by the support and generosity of New Zealanders who get behind this campaign.”
Carter says that through last year’s campaign more than 17,000 gifts were delivered to children across Aotearoa.
“Our hope is that by delivering a gift to open at Christmas time, we can help Kiwi families feel supported and know that others are thinking of them.”
Women’s Refuge Chief Executive, Dr Ang Jury says New Zealand has one of the highest rates of family violence in the developed world and nearly 7,000 women and children across New Zealand are expected to call on the help of Women’s Refuge this Christmas.
“We are delighted to partner with The Warehouse again this year for their fantastic Be the Joy campaign. The Warehouse is dedicated to helping families in Aotearoa experiencing family violence and we couldn’t be more proud and appreciative to have their support as we approach one of the toughest times of the year for vulnerable families.”
Variety – The Children’s Charity, helps to give disadvantaged children the childhood they deserve by providing life essentials, opportunities and additional support.
Variety Chief Executive, Susan Glasgow, says “With the support of The Warehouse and their amazing customers, Variety is able to provide Christmas gifts to children who might otherwise miss out. We know that many caregivers are struggling to make ends meet as a result of Covid. Be the Joy means caregivers can make Christmas special for their children. We could not be more proud of our partnership with The Warehouse Group and our shared commitment to enabling children and young people to thrive in Aotearoa New Zealand.”
For the first time this year, The Warehouse Group are supporting Auckland City Mission this Christmas. Through the Be the Joy campaign, Auckland City mission will distribute more than 9,000 parcels of food and thousands of gifts to families living in poverty.
Helen Robinson, Auckland City Mission CEO says, “The Auckland City Mission - Te Tāpui Atawhai is absolutely delighted to have the support of The Warehouse and their customers this Christmas. After a year when Aucklanders have missed out on so much, and demand for food parcels has increased exponentially, the Mission is totally committed to bringing the joy of Christmas to people who need it most, because everybody deserves a Christmas Day.”
This year is the second time the Warehouse Group has run a unified giving campaign for Christmas across all its brands.
If you’d like to support the initiative and help Kiwis experiencing hardship this festive season, head into any of our stores or online to make a donation.